It's very important to know the difference between the two terms; Marketing and Advertisement
Marketing is an organized plan to bring together a group or individuals of potential buyers to existing sellers for a mutual transfer of goods and services. Advertisement is a paid public announcement to attract potential and existing customers to its product.
There are five components that make up a marketing strategy. 1) Public relations - the daily positive interactions between administrators, staff and families. 2) Promotion - keeps product in the minds of the customer and helps stimulate demand for services. 3&4) Market analysis and research - reaching the community in order to assess need for your services. 4)Sales - The activities that lead to enrollment of new children. Marketing takes on the bigger picture of acquainting the public to your business.
Print Advertising - The written word is the most commonly used form of advertisement for the child care industry.This can be done by advertisements placed in newspapers, on bulletin boards, magazines, flyers, bulk mailings, telephone books and calendars. All form of media need to be considered when you market your business.Also, try to come up with an idea that is unique and appeals to your target audience.
One very effective means of advertising is to use a picture of the children in your Center. This method never grows old.
Advertising On-line - the internet is becoming one of the best ways to advertise. Many Centers and in-home child care now have web-sites that make it very convenient for new families to obtain information about your child care center. So don't just look at only one way to advertise, there are many very useful tools to utilize.
